So you’ve got this great idea; it’s a new business or a new venture and you need to share information with people who will hopefully become your customers and clients, but how do you start? The current expectation is with online content – what does that actually mean?
Unless you’ve already got a name for yourself and a ‘fan base’, potential customers are unlikely to just ‘buy’ from you.
You need to ‘get out there’, making a name for yourself.
In today’s always connected world, creating online content appears to be a must for all businesses – no matter the size.
What is considered to be online content?
That’s an excellent question!
A ‘simple’ definition is
“Anything created and shared via the internet”
That’s a lot!
I think it’s fair to say that the most popular or well known content is:
- Blogs
- Videos – long or short
- Audio – podcasts
- Social Media Posts
- Quizzes
- Downloadable content – files, guides, how-tos, infographics
So pretty much everything!
In terms of the ‘big three’ it’s pretty much (in no particular order):
- Blogs
- Videos
- Podcast
Do you need it for your business to be a success?
I’m not sure if there’s anyone who would tell you no, but there are a lot of people who are going to tell you yes!
From my experience, I’m going to say you probably need something.
There’s a lot of talk about the ‘know, like and trust’ factor.
The understanding that people aren’t just going to buy from you. You need to talk to them, share information about yourself and how you can help, before they feel comfortable giving you their hard-earned money.
Online content – whatever you choose – is a well tried option to create that.
Let’s be honest, if you don’t use one of the main three, and stick to say social media, you’re still creating and sharing online content.
So maybe we need to upgrade it to a ‘Yes’.
So I need everything?
Whoa – based on my personal experiences the answer is a definitive NO!
Or at least, not right now.
You’ve got a finite amount of time and energy (been there, didn’t manage to do all that).
You need to find the one – yes, the one – that works best for you.
Depending on how it goes, how it feels to you personally, you can look – later – at adding more options.
But let’s start with one.
Not sure which one you should start with?
Over the next few weeks I’m going to be taking a short wander, down each of the main options to help you decide.
Next Steps
Shameless self promotion time.
If you want to jump in now, instead of waiting for the next three weeks blogs, then I’ve written something to help.
I’ve got all three main options covered in my planner The Consistent Online Content Creator.
Let me help you navigate through the things that you need:
- Things to think about before you take the plunge
- Which one is going to work for you
- Creating your ‘brand’ – name, look and feel
- Getting started online – selecting your hosting choice
- Planning, creating and scheduling your first months content
Available from Amazon, find your direct, local link here: https://michellektraining.co.uk/consistent-online-content-creator/
Online Content Creator
Do you really need online content? (current post)
Getting Started with a New Blog
Is a video channel more your thing?
Talking without the video = podcast
Recent Posts
- The Complete A-Z Guide to Excel Keyboard Shortcuts: Master Your Productivity
When most people think about keyboard shortcuts, Microsoft Word typically comes to mind first. However, as an Excel enthusiast, I’m here to tell you that Excel has its own powerful set of keyboard shortcuts that can dramatically improve your productivity. Today, I’ll guide you through the complete A-Z of Excel’s keyboard shortcuts for Windows users.… Read more: The Complete A-Z Guide to Excel Keyboard Shortcuts: Master Your Productivity - Do You Know The A-Z Of Word Shortcut Keys?
Looking to boost your Microsoft Word productivity? In this guide, I’ll walk you through all the essential Microsoft Word shortcuts you need to know, from A to Z. Whether you’re a beginner or an experienced user, these time-saving commands will transform how you work with Word documents. Why Learn Microsoft Word Shortcuts? Before diving into… Read more: Do You Know The A-Z Of Word Shortcut Keys? - Boost Your Small Business with Jasper AI: Pros, Cons, and Quick Tips
Hello there, fellow small business aficionados! Today, we’re diving into the world of Jasper AI—your new best mate in the digital realm. As an IT Trainer with three decades under my belt (yes, really, I’m not a day over 21 at heart), I’ve seen technology evolve faster than a cup of instant noodles. Jasper AI… Read more: Boost Your Small Business with Jasper AI: Pros, Cons, and Quick Tips - AI Simplified: How Microsoft Copilot Can Revolutionise Your Small Business
Greetings, fellow tech enthusiasts! As an IT Trainer with 30 years under my belt, I’ve seen technology evolve and revolutionise the way we work. Today, I’m thrilled to introduce you to Microsoft Copilot—a nifty AI assistant designed to make our lives easier and our businesses more efficient. What is Microsoft Copilot? Think of Microsoft Copilot… Read more: AI Simplified: How Microsoft Copilot Can Revolutionise Your Small Business - Gemini: Google’s New AI Superpower, Explained Simply
Remember when Google was just a search engine? Well, those days are long gone. Now, they’ve got a new AI toy called Google Gemini, and it’s pretty darn impressive. Think of it as a super-smart robot assistant, but one that lives in the cloud. What Can Gemini Do? The Pros and Cons of Gemini Pros:… Read more: Gemini: Google’s New AI Superpower, Explained Simply
online content, content creation tools, online content creator