Maybe you’ve got a lot to say (not just supercalifragilisticexpialidocious) but you don’t like seeing or recording yourself. In this case take a look at the podcast option.
Sure you’re recording your voice but that’s it!
What’s a podcast?
Well a dictionary definition is
“a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically.”
Today we can also add in ‘streaming’ not just downloading.
Basically, you are making a recording of your voice and sharing it – with the world.
Does it have to be you?
Not really.
Of course the idea is to share your knowledge and genius. But maybe you’re amazing when you’re having a conversation, not just talking.
Ideally you should be there somewhere. That may be the introduction and wrap up at the end.
Then you have a guest or guests, talking to you or each other in the middle.
The key question here is “what will help you and your business”?
Of course, you don’t need to make a ‘hard’ decision, you could aim for a mix of types; sometimes it’s you, sometimes it’s guests.
Do you need to be a ‘writer’?
It’s all about what you’re comfortable doing.
Do you prefer to have a rough idea or thought and talk about it?
Maybe it’s easier for you to write out everything, making sure it makes sense, then record yourself reading it?
Depending on your preference is the answer.
But no, you don’t need to be a writer.
Whatever you do, you need to be you!
How you naturally talk, and if you’re considering a podcast, I’m going to assume that you enjoy talking, is the best option.
Does my podcast have to be long?
The length is up to you, and of course your content.
Similar to the videos (last blog), you can have short and longer podcasts.
I’ve taken a course about a ‘tiny podcast’ – love this idea that it’s around 10 mins. Long enough to share useful information, but short enough that the listeners don’t get bored.
Of course, the average length of most podcasts are between 30 and 45 mins. Occasional shows can be longer.
Similar to videos – how long do you think your audience will listen for?
This is a bit difficult to figure out, as it depends on your content and how interested they are.
Hosted all the way
Unlike blogs, your podcast is going to be uploaded and stored somewhere else.
You’re actually going to need two options:
- the hosting platform – the place where your recordings are kept
- the podcast platform – the site(s) where people will be able to find and subscribe to your podcast
In some cases, this can be the same option. It’s more likely that they will be different.
Bet that the names you’re thinking of are the podcast platform.
Next Steps
Shameless self promotion time.
If a podcast is the route that you want to take, then I’ve written something to help.
It’s my planner The Consistent Online Content Creator
Let me help you navigate through the things that you need:
- Things to think about before you take the plunge
- Creating your ‘brand’ – name, look and feel
- Getting started online – selecting your podcast hosting platform
- Planning, creating and scheduling your first months content
Available from Amazon, find your direct, local link here: https://michellektraining.co.uk/consistent-online-content-creator/
Online Content Creator
Do you really need online content?
Getting Started with a New Blog
Is a video channel more your thing?
Talking without the video = podcast (current post)
Recent Posts
- Microsoft Copilot Versions: Which One Do You Actually Need?If you’ve ever stared at Microsoft’s Copilot line up and thought “what on earth is the difference between all of these?”, you’re in good company. There are actually several distinct versions, and understanding which Microsoft Copilot version you need — and whether you should be paying for it — is genuinely confusing when you’re running… Read more: Microsoft Copilot Versions: Which One Do You Actually Need?
- Microsoft 365 vs Google Workspace: The Truth About Business PlatformsWhen choosing between Microsoft 365 vs Google Workspace for your business, I hear people repeating the same myths that simply aren’t true. After using Microsoft products for over 30 years, I decided to give Google a proper test to see how these platforms really compare for business owners. The differences I discovered might surprise you,… Read more: Microsoft 365 vs Google Workspace: The Truth About Business Platforms
- The Expensive Mistake 90% of New Businesses Make with Microsoft365When deciding between personal vs business Microsoft 365, I see the same expensive mistake over and over: new business owners choose personal plans to save money, only to pay for it later. Right now, you might think you’re being smart by using that family subscription you already have. After all, Microsoft has quietly changed their… Read more: The Expensive Mistake 90% of New Businesses Make with Microsoft365
- The Simple OneDrive or SharePoint Rule That Changes EverythingIf you’ve ever hesitated before clicking save, wondering whether to choose OneDrive or SharePoint for your business files, you’re not alone. After twenty years of teaching Microsoft 365, I’ve discovered one simple rule that makes this decision instant – and it changes everything about how you work with files. Before this rule, I’d spend minutes… Read more: The Simple OneDrive or SharePoint Rule That Changes Everything
- You’re Wasting Hours on These Microsoft 365 MistakesIf you’re making these Microsoft 365 mistakes, you’re probably losing endless hours and making your work life far more complex than necessary. After twenty years as a Microsoft-certified trainer, I’ve spotted the same five issues appearing time and time again with my clients. The frustrating part? You’re already paying for these tools, yet like 90%… Read more: You’re Wasting Hours on These Microsoft 365 Mistakes
podcast, engaging podcast formats, podcast content planning, podcast online content





