Your Business Tech: What to Choose and Why

Starting a business means a thousand decisions, and choosing the right tech is one of the ones that trips people up the most. This guide isn’t a list of every tool that exists — it’s my honest, opinionated take on what to actually choose, based on nearly thirty years in tech and the real mistakes I’ve made running my own business.

What’s inside:

• Section 1: Your Productivity Suite — Microsoft or Google, free or paid, and the foundations I wish I’d got right from day one
• Section 2: Communication — phone, email, meetings, and booking tools that work for a solo business owner
• Section 3: Your Online Presence — domains, email hosting, and choosing the right website platform for your tech comfort level
• Section 4: Growing Your Audience — building an email list that’s actually yours, and choosing the right ESP
• Section 5: Graphics and Design — what you need (and don’t) to create professional content
• Section 6: Staying Organised — file storage, note-taking, task management, and password security
• Section 7: AI Tools — what’s actually useful, what’s hype, and how to use AI safely
• Section 8: When You’re Ready to Pay — the areas worth skipping the free tier for, and why
• Section 9: Worth Knowing About — booking tools, screen recording, forms, e-signatures, and more
• Plus a full recommendations summary and resource links to everything mentioned

Who is this for:
Solo business owners and former corporate professionals now running their own business who want clear, honest guidance on the tech decisions that actually matter — without the sales pitch.

Format: 35-page PDF download

This guide is the natural next step after my free Business Tech Checklist — if the checklist told you what you need, this guide tells you which to choose and why. Grab the free checklist first if you haven’t already, then come back here when you’re ready to make the decisions.